The Portfolio of
Alex Torres
A Brand & Product Designer based in Atlanta, Ga. Currently working at Greenlight. Previously FullStory, 352 inc. & Swarm Agency. Graduate of the University of Florida.
A Brand & Product Designer based in Atlanta, Ga. Currently working at Greenlight. Previously FullStory, 352 inc. & Swarm Agency. Graduate of the University of Florida.
2018-2020
Responsible for the visual representation of the brand through digital, print, and on-location touch points. Art directed external vendors to maintain brand consistency. Designed the fullstory.com site and evolved the brand to serve a broader audience but still maintain a lovable brand aesthetic.
John Williams
Jason Elgin
Caitlin Brett
Cory McDaniel
The website was our doormat, our first impression. So we wanted to create an immersive experience, to showcase the incredible data and functionality our our product in a bright and cheerful way.
I worked with two Front-End Developers, Jason Elgin & Cory McDaniel, a copywriter, Caitlin Brett, and a Creative Lead, John Williams. I was responsible for the layout, interactions, prototyping, visuals, and information architecture.
2018-2020
The FullStory brand durng my time there was colorful, welcoming, and playful. Over the years I created a library of fun assets for web, ads, print, and display.
