A Brand & Product Designer based in Atlanta, Ga. Currently working at Greenlight. Previously FullStory, 352 inc. & Swarm Agency. Graduate of the University of Florida.
Responsible for the visual representation of the brand through digital, print, and on-location touch points. Art directed external vendors to maintain brand consistency. Designed the fullstory.com site and evolved the brand to serve a broader audience but still maintain a lovable brand aesthetic.
The website was our doormat, our first impression. So we wanted to create an immersive experience, to showcase the incredible data and functionality our our product in a bright and cheerful way.
I worked with two Front-End Developers, Jason Elgin & Cory McDaniel, a copywriter, Caitlin Brett, and a Creative Lead, John Williams. I was responsible for the layout, interactions, prototyping, visuals, and information architecture.
The FullStory brand durng my time there was colorful, welcoming, and playful. Over the years I created a library of fun assets for web, ads, print, and display.