The Portfolio of

Alex Torres

A Brand & Product Designer based in Atlanta, Ga. Currently working at Greenlight. Previously FullStory, 352 inc. & Swarm Agency. Graduate of the University of Florida. 



Branding & Product Design

Greenlight

ROLE

Lead Digital Brand Designer

year

2020-Present

description

Responsible for the visual language of the marketing site, my role evolved to becoming heavily involved in the holistic vision of the brand from web to product. My role managed designers and simultaneously designed new brand standards, campaigns, in app visuals, web components, features, and managed the Brand & Web design system.

Role

Sr. Brand Designer

year

2020-Present

description

Responsible for the visual language of the marketing site, my role evolved to becoming heavily involved in the holistic vision of the brand from web to product. My role managed designers and simultaneously designed new brand standards, campaigns, in app visuals, web components, features, and managed the Brand & Web design system.

Project

Product Visuals

Team

Chris Blair
Josh Lafayette
Roy Handy

description

The Greenlight App needed cohesive visuals that reflected the current iteration of the brand. I advocated for a new team that was a bridge between Brand and Product. My background in Product design suited well to think systematically about the areas for branded visuals and execute on illustrations and templates. I worked with Chris Blair and the product designers to art direct and create these visuals.