The Portfolio of

Alex Torres

A Web & Brand Designer based in Atlanta, Ga. Currently working at FullStory. Previously 352 inc. & Swarm Agency. Graduate of the University of Florida. 



various

Logos & Lettering

client

Banjo Coffee

description

The Banjo script is inspired by vintage southern bluegrass album scripts from the 1970s. Characterized by bold swooped elements that are smooth and personable.

The shape of the “B” is inspired by large pitchers, which are used for hosting and serving guests. This represents our dedication to making our guests feel welcome and taken care of.

The shape of the dot on the lowercase “J” is another nod to stringed instruments with resemblance to a pick. This shape is used at different sizes in graphics for the brand.

year

2020

client

Team XiQ

description

I was approached to help evolve the XiQ logo to help scale with a new line of products. The Q needed to be the tying element throughout all of the products, and needed to help the consumer see the "key" elements and pronounce the Q phonetically as seen in the FleetQi product logo.

Secondarily the "Qi" would be following several different product names, so the inverse of the "key" was added to the lowercase "t."

year

2020

client

Banjo Coffee

description

The trademarked slogan for the Banjo brand that was lettered in a monoweight style for apparel, coffee bean bags, and on plastic cups.

year

2018

client

ThreeFiveTwo

description

This combination of lettering and illustration was designed for the ThreeFiveTwo Retreat in 2018.

The design was inspired by the Historic Biltmore Building in Atlanta, Ga, where our office was located. The top section of the illustration was interpreted from the detailing on the main entrance of the building. The bottom of the illustration was interpreted from the window detailing along the entirety of the building.

year

2017

client

ThreeFiveTwo

description

This mark was designed for the ThreeFiveTwo Hackathon in Gainesville, FL. The theme of the event was Joy, and we were invited to create whatever we wanted in 24 hours around that topic.

year

2017

client

Hope Hill Elementary

description

I was contacted to design a shirt for the Hope Hill Elementary School in the Historic Old Fourth Ward in Atlanta,Ga.

year

2017